Ensure a welcoming community - moderate the people and issues that influence user participation and affect your brand identity.

These issues include:

• Abusive comments (including racial hatred, violent content, homophobia, etc.)
• Anti-social behaviour and spamming (multiple posting, nonsensical comments and commercial advertising)
• Off-topic comments and topic categorization and direction
• Child safety issues and interpersonal harassment
• Security alerts and community-wide rules of conduct
• Encouraging participation and dialogue (community hosting)

• Warning community members when they break the rules
• Banning existing members (if appropriate)