Mango Digital Blog: Growing Communities » Social Media http://www.mangodigital.com/blog Fri, 04 Jun 2010 03:34:06 +0000 en hourly 1 http://wordpress.org/?v=474 Social Networks: “the new email” http://www.mangodigital.com/blog/2009/03/27/social-networks-the-new-email/ http://www.mangodigital.com/blog/2009/03/27/social-networks-the-new-email/#comments Fri, 27 Mar 2009 20:58:00 +0000 John http://www.mangodigital.com/blog/2009/03/27/social-networks-the-new-email/ The BBC had an interesting article the other day regarding the trend toward “lighter”, faster, real-time activity between individuals – communicating to followers, fans and friends using one’s status availability instead of e-mails.

Says David Sacks, founder of Twitter-for-business service Yammer, “We are all in the process of creating email 2.0.”

I know that increasingly I am decreasing my e-mail time and increasing my online-social time. I agree with many of the heavy users of services such as Facebook, Twitter and FriendFeed that the Internet is becoming much more pervasive – certainly, we are connecting to the Internet in ways far beyond the browser or news reader. It opens up new opportunities for sharing news as well as methods for delivering services.

Read the full text article.

]]> http://www.mangodigital.com/blog/2009/03/27/social-networks-the-new-email/feed/ 0 FREE Social Media Marketing Report http://www.mangodigital.com/blog/2009/03/24/free-social-media-marketing-report/ http://www.mangodigital.com/blog/2009/03/24/free-social-media-marketing-report/#comments Tue, 24 Mar 2009 20:16:43 +0000 John http://www.mangodigital.com/blog/?p=43 An excellent demonstration of online presentation + personal storytelling + insightful analysis — and it’s FREE!

]]> http://www.mangodigital.com/blog/2009/03/24/free-social-media-marketing-report/feed/ 0 Four driving factors of social media http://www.mangodigital.com/blog/2008/11/07/four-driving-factors-of-social-media/ http://www.mangodigital.com/blog/2008/11/07/four-driving-factors-of-social-media/#comments Fri, 07 Nov 2008 05:05:37 +0000 John http://www.mangodigital.com/blog/?p=15 I was asked (again) how to use social media – here’s a very good overview of the fundamental factors driving this web trend that isn’t going away anytime soon: Attention > Attraction > Affinity > Audience.

Don’t miss the free white paper at the end of the post!

Thanks to Maria Reyes-McDavis of Web Success Diva for the story.

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