Whether you already manage an online community, are responsible for your organization’s Facebook page or are just thinking about creating a social media campaign, there are some helpful fundamentals that will help you understand if you’re ready & willing to make the commitment of time, resources, and (yes) work that are necessary to effectively use social media.

Public relations agency Page One explains the 5 essential aspects in an excellent post today – I highly recommend it to you.

The BBC had an interesting article the other day regarding the trend toward “lighter”, faster, real-time activity between individuals – communicating to followers, fans and friends using one’s status availability instead of e-mails.

Says David Sacks, founder of Twitter-for-business service Yammer, “We are all in the process of creating email 2.0.”

I know that increasingly I am decreasing my e-mail time and increasing my online-social time. I agree with many of the heavy users of services such as Facebook, Twitter and FriendFeed that the Internet is becoming much more pervasive – certainly, we are connecting to the Internet in ways far beyond the browser or news reader. It opens up new opportunities for sharing news as well as methods for delivering services.

Read the full text article.

An excellent demonstration of online presentation + personal storytelling + insightful analysis — and it’s FREE!

I was asked (again) how to use social media – here’s a very good overview of the fundamental factors driving this web trend that isn’t going away anytime soon: Attention > Attraction > Affinity > Audience.

Don’t miss the free white paper at the end of the post!

Thanks to Maria Reyes-McDavis of Web Success Diva for the story.