What is a white paper?
Based on the free download from WhitePaperSource, I was curious to ask myself about white papers. I’ve always wondered where the term came from as well as the difference between a report or ebook and a white paper.
As White Paper Source states in its forum:
According to Michael Stelzner, author of “How to write a white paper – A white paper on white papers,”
What is a White Paper?
The term white paper is an offshoot of the term white book, which is an official publication of a national government. A famous white paper example is the Winston Churchill White Paper of 1922, which addressed political conflict in Palestine.
A white paper typically argues a specific position or solution to a problem. Although white papers take their roots in governmental policy, they have become a common tool used to introduce technology innovations and products. A typical search engine query on “white paper” will return millions of results, with many focused on technology-related issues.
White papers are powerful marketing tools used to help key decision-makers and influencers justify implementing solutions.
So now you know. If you want more information about how to format, structure and price a white paper, the company offers – surprise: a white paper! – at their site: http://www.whitepapersource.com/report/index.html

Jim said,
Wrote on March 31, 2009 @ 3:52 pm
Michael's report is a great introduction to white papers and with 70,000 some downloads is a great example of the power of white papers.
If you want to learn more about using white papers for marketing, you might check out this report at: http://tinyurl.com/cnlq3l